Max Station questions
Reminder: Max Stations are only available to upgraded members...
this is a feature of our professional membership.
What is a Max Station?
In a nutshell, a Max Station is a special setting you can apply to sites
on our traffic exchange. This setting has two side-effects: The sites
always show in the same order, and they show together to a user.
Let's touch on how the traffic exchange normally works, and the power of
this will become a little more evident. Normally, our traffic exchange
runs what we call "2-way level loading". That means that surfers will
run through the active member list in order during surfing, and will see 1
site from each member (providing they have credits, of course). Now
each member has a record so that their sites are shown equally: each time
their account is called, it advances to the next site in the user's list.
To illustrate normal level loading, let's talk about an exchange
containing 3 eligible users, each of whom has 2 sites to show: if no one
else was surfing, a user would see the following:
-
User 1's first site
-
User 2's first site
-
User 3's first site
-
User 1's second site
-
User 2's second site
-
User 3's second site
In reality, other people surfing will affect what the user sees.
Sheer coincidence will mean that some users see User 1's first site many
more times, while others see User 2's site many more times. It all
balances out, which is why it's called 'level loading'... users and sites
will both be pretty equivalent over time. In a level-load, every user
and every site within a user's table will get a proportionate amount of
hits, and the order will seem random to the user.
Since surfing is a visual activity, and you have, at the very most, 30
seconds per page to get your message across, it's hard to convey a
sophisticated message. Also, repetition of a message, with small
variations, is known to be more effective advertising. This led us to
the concept of Max Station.
A Max Station affects the surfing sequence in both dimensions: The surfer
will see the same user again, and will see pages in a specific order.
Going back to the example above, let's look at the change in surfing
sequence if 2 had his sites in a Max Station. The surfing sequence
would change to this:
- User 1's first site
- User 2's first site (Max Station trigger)
- User 2's second site (Max Station terminus)
- User 3's first site
- User 1's second site
- User 2's first site (Max Station trigger)
- User 2's second site (Max Station terminus)
- User 3's second site
So, in 8 hits on this exchange, user 2 got extra hits because of the Max Station. This does mean more users will go through your site over a
given time period. This is part of why we have the pro requirement:
pros get more monthly credits on their anniversary, and so can afford the
greater expense of the greater traffic volume.
The other thing to note is that other surfers will not interfere with
display order when the viewer is in a Max Station. Sites in a
Max Station always show in the exact same order each time.
Should I put all my sites in a Max Station?
Generally, no. Max Station work best for a group of related
pages... maybe 2-4 pages describing the same thing different ways (like our
intro pages), or a few related sites (like different clicks-for-cash sites).
Will a user know they're in a Max Station?
Not unless you tell them.
How many pages can fit in a Max Station, and how many Max Stations can I
have?
You can have up to 8 pages in a Max Station. How many you may have is based on your upgrade level. A (level) may have (count)
Max Stations, and a (toplevel) may have up to (count) Max Stations.
What do I do, in what order, to build a Max Station?
- Get all the sites you want in the Max Station approved. To keep
them out of rotation, mark them as 'exclusive' sites.
- Go back to the Manage Sites page after the sites are approved,
and click on 'Add Max Station'
- Pick the pages you want, in the order you want them
- Important! Do NOT pick the same site twice
- Once you've saved the Max Station record, make sure that only
the first site is non-exclusive
That's it... once a user pulls the first page from your Max Station, the
will see all your pages from that Max Station in order. Even if they
stop surfing, or switch between auto and manual surf, they will continue
through your Max Station before moving on to the next user.
What if a site gets warned or paused?
As long as the first site in the Max Station is not warned or paused, all
eligible pages in the Max Station will show. Warned or paused pages
will simply be 'skipped over'.
If the first site gets warned or paused, that blocks the whole
Max Station.
Can I use credit assignment on Max Station pages?
Yes. When a site with assigned credits reaches a 0 balance, it is,
in effect paused. So the only thing to be careful about is that the
first site doesn't run out of credits before the follow-on sites do, or you
will be stuck with non-displaying sites. |